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Special Olympics Is Good Business

Athletes running past sponsor banners at the State Summer Games.Teaming up with Special Olympics generates consumer participation and engages customers at a level of empathy, emotion and fun that is impossible to resist. To those who embrace our philosophy, joining the Special Olympics Kentucky Team is more than sponsorship… it is a true partnership.

Many corporations and organizations are already familiar with the benefits of cause marketing with Special Olympics Kentucky. Over the years, Texas Roadhouse, Jersey Mike’s, Kentucky’s Touchstone Energy Cooperatives, Proctor & Gamble, Subaru, The Finish Line, Coke and others have received public relations benefits and positive media exposure through partnerships with Special Olympics Kentucky and Special Olympics globally.

There are many ways for your company to get involved with Special Olympics:

Corporate Sponsorships
There are many opportunities for corporations to support Special Olympics Kentucky through sponsorships of competitions, special events and special programs throughout the state. Sponsorships start as low as $500 for some events and can be tailored to you organization’s needs. Opportunities include:

Competitions

  • State-Level Competitions
  • Regional Basketball, Golf, Soccer & Softball Tournaments and Swim Meets
  • Area Track & Field Meets and Bowling Tournaments

Special Events

  • Polar Plunges
    • Lake Cumberland
    • Lexington
    • Louisville
    • Western Kentucky
  • Truck Pulls
    • Lexington
    • Louisville
    • Paducah

Special Programs

  • Athlete Leadership Program
  • Healthy Athletes Initiative
  • Unified Champion Schools Program
  • Young Athletes Program

You can find more information about sponsorship opportunities here.

For more information about individual Special Olympics Programs, visit the links below.

Year-round Partnerships
Only a very special group of companies receives recognition at every Special Olympics Kentucky competition and fund raising event and those are our Year-Round Partners. Year-round partners logos appear at every event Special Olympics Kentucky holds throughout the year. In addition, each partner receives a special sponsor recognition at the competition or fundraising event of their choice as well as a table at the annual Special Celebration and Auction event in January in Louisville. No other sponsorship opportunity in our program offers this much exposure and at a fraction of the cost of sponsoring individual events.

For information about sponsorship opportunities, contact Special Olympics Kentucky Senior Vice President of Development Jennifer McMahon at 502-695-8222 or jmcmahon@soky.org for more information.

Wawa team members jump into the pool at the Lexington Polar Plunge. Wally the mascot is also on the stage.Employee Involvement
More and more companies are encouraging their employees to take time to be involved in the community and Special Olympics Kentucky offers myriad opportunities for employee involvement at our events. Your employees can support a venue at one of our statewide competitions or enter a team in the UPS Plane Pull or Truck Pull or the Polar Plunge.

Employee volunteer efforts are a tremendous team-building experience and can give your organization a definite morale boost. Let Special Olympics athletes help Reveal the Champions Within your staff.

Employee volunteer efforts can happen in conjunction with another type of sponsorship or can be set up as a stand-alone effort. Contact Volunteer Services Manager Michaele Roy at 502-695-8222 or mroy@soky.org for more information.